According to a report by TOPO, live call execution is cited as the top challenge facing sales development leaders today. Add COVID-19 and you have a recipe for chaos.
Sales leaders have failed to equip SDRs with a repeatable framework and the conversational skills required to hold a relevant and valuable conversation, and then compel a prospect to meet with them
The underlying issue here isn’t that live calling as a channel is broken, the issue is that it’s being done all wrong.